Lawyer SEO for Canadian Law Firms
Be the firm people find when they need a lawyer this week.
People rarely search for "a lawyer". They search for a specific problem in a specific place: "wrongful dismissal lawyer Toronto", "real estate lawyer near me", "how much does a divorce lawyer cost in Ontario". The firms that get those calls have a clear page for each practice area, a strong local presence, and answers to the questions clients ask before they ever pick up the phone.
Our law firm SEO service builds exactly that. We map the searches behind each of your practice areas, build or rewrite a page for each one, strengthen your Google Business Profile and legal directory profiles, and track consultation requests from search every month. All copy is written with the Law Society's marketing rules in mind: no unverifiable claims, no promised outcomes, and no "specialist" wording unless you're certified. Plans start at $750 CAD a month.
$750
CAD/month starting price
1 page
per practice area, built around real searches
0
promised outcomes or unverifiable claims
What's Included
What We Deliver
Every engagement is scoped to your business. Here's exactly what you get when you work with us on this service.
The Process
How It Works
Practice-Area Map
We list the searches behind every area you practise, check who ranks for them locally, and pick the ones worth winning first.
Fix the Foundation
Indexing, page structure, legal schema and consistent firm details across Google and directories.
Build Practice Pages
One strong page per area, written for clients in plain language and reviewed by you before it goes live.
Track Consultations
Monthly reporting on rankings, calls and consult requests from search, not just traffic.
Why It Works
What You Actually Gain
Clients who already have a problem
Search traffic for practice areas comes from people who need help now, not browsers.
Written within Law Society rules
No guarantees of results, no superlatives you can't back up, and correct use of "certified specialist".
Every practice area covered
A page for each area so family, employment or real estate clients each land on the right answer.
Local and province-wide
Rank near your office for local searches and across the province for areas you serve remotely.
Consultations you can count
We track calls and forms from search, so you can compare SEO with referral and ad spend.
Sized for small firms
Built for sole practitioners and small firms, not enterprise marketing budgets.
Ideal Fit
Who This Is For
Lawyers building their own practice
Compete with bigger firms on the specific searches in your practice area and city.
Firms with several practice areas
Give each area its own page so the right clients find the right lawyer.
Firms moving beyond referrals
Add a steady stream of consult requests from search alongside word of mouth.
FAQ
Common Questions
What is the typical cost of SEO for a law firm?
Our law firm SEO starts at $750 CAD a month. The price depends on how many practice areas and offices you want to grow and how competitive those searches are in your city. We quote a fixed monthly plan after a free call, before any work starts.
Does SEO work for law firms?
Yes, when it targets the problems clients search for. Most people look for a lawyer by searching a specific legal problem and city, so a firm with a clear page for each practice area and a strong local profile gets those calls instead of relying only on referrals.
Can you guarantee our firm will rank first?
No. Nobody controls Google's results, and promising a position is both unreliable and the kind of claim lawyers need to be careful about themselves. We commit to a clear plan, the work, and honest monthly reporting.
Do you follow Law Society marketing rules?
Yes. In Ontario, the Law Society's Rules of Professional Conduct require marketing to be accurate and verifiable, and only certified specialists may describe themselves as specialists. Other provinces have similar rules. We write within them and you approve every page before it goes live.
How long does SEO take for a law firm?
Profile and technical fixes can show up within weeks. Practice-area pages in competitive cities usually take several months to reach page one, because they need to be indexed and earn trust. We give you a realistic timeline per practice area before you sign.
Do we need a separate page for each practice area?
Yes. A single "services" page can't rank for employment law, family law and real estate law at the same time. One focused page per area, answering the questions clients actually search, is the core of law firm SEO.
Will you write about legal topics without being lawyers?
We research and draft plain-language pages, and a lawyer at your firm reviews and approves every one before publishing. That keeps the content accurate and compliant while saving your team the drafting time.
Get Started
Ready to Get This Built?
Book a free 30-minute call. We'll scope the work and tell you exactly what's possible for your business.
Still deciding? Read whether SEO works for law firms.
See our general SEO services for small businesses.
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