Social Media Automation
The pipeline behind the posts, not a content agency.
Most small businesses don't need someone new writing their captions. They need the manual, repetitive parts of running social automated: posts scheduled instead of typed in one at a time, DMs answered the moment they arrive instead of whenever someone checks the app, and reviews responded to same-day instead of falling through the cracks.
We build that pipeline, not a content strategy. Scheduling and cross-posting across platforms, an AI agent that answers common Instagram and X DMs and logs every conversation into your CRM, and a review-response flow that drafts a reply the moment a new review lands. You keep the actual voice and judgment calls; the repetitive parts run without anyone touching them.
24/7
DM coverage, no missed messages
1-2 wks
typical build time
3
platforms: Instagram, X, LinkedIn
What's Included
What We Deliver
Every engagement is scoped to your business. Here's exactly what you get when you work with us on this service.
The Process
How It Works
Map the Messages
We review the DMs and comments you actually get, the repeat questions, the common requests, to design a flow that handles each correctly.
Build the Flow
We configure the auto-reply logic, the scheduling pipeline, and the CRM sync so nothing lands in a place your team can't see it.
Set the Guardrails
We define exactly what the AI answers on its own and what gets queued for a human, so nothing sensitive goes out unreviewed.
Test and Launch
We run real scenarios before go-live, then monitor the first weeks and tune based on actual conversations.
Why It Works
What You Actually Gain
No DM goes unanswered
Common questions get answered the moment they come in, day or night, instead of sitting until someone opens the app.
Content goes out on schedule
Posts get queued and cross-posted automatically instead of being typed into each platform one at a time.
Every conversation is logged
DMs and comments that turn into leads land in your CRM automatically, not buried in a phone's notification history.
Reviews get answered same-day
A drafted reply is ready the moment a review lands, so response time stops depending on who remembers to check.
You keep the voice
This is not us running your account. Anything that needs judgment or personality stays with your team.
Scales with volume
Handles ten DMs a day or two hundred without the response time getting worse.
Ideal Fit
Who This Is For
Instagram-first brands
Product questions and order-status DMs get answered instantly, freeing up time for the content that actually needs a real person.
Local service businesses
Review responses go out the same day, and DM inquiries get logged and routed instead of getting lost in a personal phone.
Agencies managing multiple clients
Standardize the repetitive parts of social across several client accounts without adding headcount for each one.
FAQ
Common Questions
Is this the same as social media management?
No, and we're upfront about that. We don't write your captions, choose your content strategy, or manage your accounts day to day. We build the automation layer underneath: scheduling, DM auto-reply, and review-response drafting. You (or your own social person) stay in control of the actual voice and content.
Which platforms does the DM automation work with?
Instagram is our most-built integration. X (Twitter) automation is also live. LinkedIn DM automation is built but has seen less production use so far, so we scope that one with extra care on a case-by-case basis.
Does the AI reply to DMs on its own, or does a person approve it?
Depends on the flow you want. Simple, low-risk replies (FAQs, hours, pricing questions) can go out automatically. Anything higher-stakes gets queued for a human to approve or edit before it sends, same pattern as our voice automation escalation logic.
Can you also automate replying to Google/Facebook reviews?
Yes. An AI-drafted reply gets queued for approval the moment a new review lands, so responses go out same-day instead of whenever someone remembers to log in.
Get Started
Ready to Get This Built?
Book a free 30-minute call. We'll scope the work and tell you exactly what's possible for your business.
Serving businesses across Ontario and the rest of Canada and the US remotely — including Toronto, ON. See all areas we serve.